Colour plays a bigger role in resale value than many owners realise, particularly in the prestige car market. While personal taste is important at the point of purchase, buyers in the used market often prioritise colours that are easier to live with and easier to resell.
Neutral colours
Neutral colours such as white and silver continue to perform strongly. These shades appeal to the widest audience, show wear less easily and are commonly associated with executive and luxury vehicles. As a result, cars finished in these colours often sell faster and achieve more consistent prices.
Black
Black remains a classic prestige choice. It delivers a strong visual presence and suits both performance and luxury vehicles. While black paint can require more maintenance to keep looking its best, it remains highly desirable and typically holds value well when presented in good condition.
Grey
Grey has grown significantly in popularity over recent years. It offers a balance between practicality and style, providing a modern, understated appearance that suits a wide range of prestige vehicles. Grey often appeals to buyers looking for something neutral without being plain.
Blue
Blue occupies a middle ground in terms of resale appeal. Darker shades of blue tend to perform better, particularly on executive saloons and performance models. While not as universally popular as grey or black, blue can still hold value well when paired with the right vehicle.
Red
Red is more niche in the prestige market. It can work exceptionally well on sports cars but tends to narrow the pool of potential buyers. As a result, resale value can vary more significantly depending on demand at the time of sale.
Unusual Colours
Unusual or bespoke colours can attract attention but often limit appeal. While rare colours may command a premium in specific cases, they usually require the right buyer at the right time. For most sellers, mainstream colours provide greater certainty.
Colour is only one factor in determining resale value, alongside mileage, condition and service history. To understand how all these elements affect your specific car, you can request a valuation here.
